Wild on Wrong

This is not a joke.


Surfing, I found the company FAQ


Let me count the ways of wrong ..

“The essence of nutrition and the memory of dining without the hassle of eating.”

I’ve noticed this in the last few years .. “functional foods” or macro-meals.  These are products that contain multiple added nutrients as convenience selling points.

This began simply enough with Vitamin D being added to milk to make it “fortified”.  An idea created as a selling point for foods – assuring that people could get daily nutrients in a “fast” and “efficient” manner.

This was followed by supplements – 20 years ago.  The idea here was that “a varied diet does not provide all the nutrients needed”, so the individual had to “supplement”.

This idea paved the way for “food as medicine”; which takes an established idea from Greek Medicine, then puts a spin on it.  The ancient Greek Philosophy on food was:  Man is a product of Nature .. Health is living in harmony with Nature .. Disease results when this harmony is upset.

Or, as Hippocrates put it (the Father of Medicine), “Let food be your medicine and medicine be your food.”

He was talking about eating whole foods and drinking pure water.

However, the modern idea of “food as medicine” has a different meaning.  For example, cholesterol binding stanols and sterols were added to margarine; so regardless if one had a cholesterol problem, they were still medicated when they ate margarine.  Other examples include:

-Minute Maid’s “fortified orange juice”,

-The numerous candy-like breakfast cereals’ “enriched” with every conceivable vitamin and mineral from A to Zinc.

-Vitamin D and/or Omega 3 enriched eggs.

Grocery aisles are full of such examples.  See how many you can find next you go shopping.

And more of these products are coming:  “Within ten to 15 years, it is conceivable that people will be able to get their blood pressure medication within a food,” says Gene Grabowski, spokesman for the Grocery Manufacturers of America, a trade association. “We’ll be able to put medicine in a hot dog bun or aspirin in cake batter.”

Bottomline: Super fortified foods masquerading as nutrition is not good for you.

Homeopathic lifestyle”

Meaning they are marketing this as ‘alternative medicine’ capable of ‘treating patients”.  Homeopathy is a way to heal naturally, which does not include a meat flavored water.

“A new product line to satisfy the most demanding vegetarian or vegan”

There are several reasons to become a vegetarian or vegan; such as, ethical, health, religious, political, cultural, aesthetic or economic.  Most of those who choose this lifestyle cite several of these reasons (so its rarely just one).

Whatever the reason, the foundation of vegetarian and vegan eating rests firmly on whole foods.  This product is not even close.

“The initial focus group: art galleries and museums .. health shops are not our main outlet”

Marketers use demographics to target certain groups; meaning, products are sold to us based on our gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and location.

In this case, the product is being marketed to “intellectuals” but not health conscious individuals.  The idea behind this is the old adage of ‘what’s good for the Joneses’; for example, when a celebrity pitches a product, the sales go up because people equivocate intelligence with celebrity.  Likewise, many will use a product simply because someone they perceive to be intelligent is using that product.

The fact that this company is targeting “art galleries and museums” but “not” “health shops” shows us the false image they are trying o create.  Or, “Smart people drink this .. so should you!”

“We are proud supports of World Water Day”

Part of World Water Day is the overuse of plastics.  This product is sold in millions of individual serving plastic bottles that will find their way to the ever growing Great Pacific Garbage Patch:


Don’t be Duped!

Yogini Valarie Devi


2 Comments (+add yours?)

  1. anonse kobiet
    May 17, 2013 @ 06:10:04

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    May 17, 2013 @ 06:37:47

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